Cars For Sale

2023 Toyota Prius and Prius Prime

The 2023 Toyota Prius returns with an all-new sleek design. This model year features new distinctive slim LED headlights, advanced tech inside, and familiar fuel efficiency. This sedan also features the newest generation Prius: the plug-in hybrid Prius Prime.

Available Trims

  • Prius Trims:
    • LE – Starting MSRP at $27,450
    • XLE – Starting MSRP at $30,895
    • Limited – Starting MSRP at $34,465
  • Prius Prime Trims:
    • SE – Starting MSRP at $32,350
    • XSE – Starting MSRP at $35,600
    • XSE Premium – Starting MSRP at $39,170


  • 2.0L 4-Cylinder Engine with Electric Motor
  • 150 Horsepower and 139 Lb.-Ft of Torque
  • Hybrid Powertrain
  • All-Wheel and Front Wheel Drive Models
  • 57 City/56 Hwy EPA-Estimated Fuel Economy (Actual Miles Will Vary)
  • 60/40 Split Fold-Down Rear Seats
  • Center Console with Armrest and Storage Compartment
  • Single Zone Climate Control with Pollen Filtration
  • Available Heated and Ventilated Front Seats
  • Available Heated Steering Wheel
  • Available Fixed Glass Roof

Prius Prime Features

  • 2.0L 4-Cylinder Engine with Electric Motor
  • Up to 44 Miles Manufacturer Estimated All-Electric Drive Range (Actual Miles will Vary)
  • 53 City/51 Hwy EPA-Estimated Fuel Economy (Actual Miles will Vary)
  • 0-60 in 6.6 Seconds (Actual Time Will Vary)
  • Sport Seats


  • 8” Toyota Audio Multimedia with Wireless Apple CarPlay and Android Auto
  • Available 12.3” Toyota Audio Multimedia
  • SiriusXM with 3-Month Platinum Subscription
  • Six USB-C Charge Ports
  • Available 8-Speaker JBL Premium Audio System
  • Available Wireless Charging
  • Available Panoramic View Monitor

Connect Services

  • Wi-Fi Connect
    • AT&T Wi-Fi Hotspot
    • Integrated Streaming (Apple Music and Amazon Music)
  • Service Connect
    • Personalized Maintenance Updates
    • Vehicle Health Reports
  • Remote Connect
  • Safety Connect
    • Emergency Assistance Button
    • Enhanced Roadside Assistance
    • Automatic Collision Notification
    • Stolen Vehicle Locator
  • Drive Connect
    • Cloud Navigation with Google Points of Interest Data
    • Intelligent Assistant with Hey, Toyota
    • Destination Assist


All 2023 Prius models come with Toyota Safety Sense 3.0 to make every drive more convenient.

  • Pre-Collision System with Pedestrian Detection
  • Full-Speed Range Dynamic Radar Adaptive Cruise Control Cruise Control
  • Lane Departure Alert with Steering Assist
  • Lane Keeping Assist
  • Road Sign Assist
  • Automatic High Beams
  • Proactive Driving Assist
  • Blind Spot Monitor with Rear Cross-Traffic Alert
  • Available Front and Rear Parking Assist with Automatic Braking

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