2023 Toyota Prius and Prius Prime
The 2023 Toyota Prius returns with an all-new sleek design.
This model year features new distinctive slim LED headlights, advanced tech
inside, and familiar fuel efficiency. This sedan also features the newest
generation Prius: the plug-in hybrid Prius Prime.
Available Trims
- Prius Trims:
- LE – Starting MSRP at $27,450
- XLE – Starting MSRP at $30,895
- Limited – Starting MSRP at $34,465
- Prius Prime Trims:
- SE – Starting MSRP at $32,350
- XSE – Starting MSRP at $35,600
- XSE Premium – Starting MSRP at $39,170
Features
- 2.0L 4-Cylinder Engine with Electric Motor
- 150 Horsepower and 139 Lb.-Ft of Torque
- Hybrid Powertrain
- All-Wheel and Front Wheel Drive Models
- 57 City/56 Hwy EPA-Estimated Fuel Economy (Actual Miles Will
Vary)
- 60/40 Split Fold-Down Rear Seats
- Center Console with Armrest and Storage Compartment
- Single Zone Climate Control with Pollen Filtration
- Available Heated and Ventilated Front Seats
- Available Heated Steering Wheel
- Available Fixed Glass Roof
Prius Prime Features
- 2.0L 4-Cylinder Engine with Electric Motor
- Up to 44 Miles Manufacturer Estimated All-Electric Drive
Range (Actual Miles will Vary)
- 53 City/51 Hwy EPA-Estimated Fuel Economy (Actual Miles will
Vary)
- 0-60 in 6.6 Seconds (Actual Time Will Vary)
- Sport Seats
Technology
- 8” Toyota Audio Multimedia with Wireless Apple CarPlay and Android Auto
- Available 12.3” Toyota Audio Multimedia
- SiriusXM with
3-Month Platinum Subscription
- Six USB-C Charge Ports
- Available 8-Speaker JBL Premium Audio System
- Available Wireless Charging
- Available Panoramic View Monitor
- Wi-Fi Connect
- AT&T Wi-Fi Hotspot
- Integrated Streaming (Apple Music and Amazon Music)
- Service Connect
- Personalized Maintenance Updates
- Vehicle Health Reports
- Remote Connect
- Safety Connect
- Emergency Assistance Button
- Enhanced Roadside Assistance
- Automatic Collision Notification
- Stolen Vehicle Locator
- Drive Connect
- Cloud Navigation with Google Points of Interest Data
- Intelligent Assistant with Hey, Toyota
- Destination Assist
Convenience
All 2023 Prius models come with Toyota Safety Sense 3.0 to
make every drive more convenient.
- Pre-Collision System with Pedestrian Detection
- Full-Speed Range Dynamic Radar Adaptive Cruise Control
Cruise Control
- Lane Departure Alert with Steering Assist
- Lane Keeping Assist
- Road Sign Assist
- Automatic High Beams
- Proactive Driving Assist
- Blind Spot Monitor with Rear Cross-Traffic Alert
- Available Front and Rear Parking Assist with Automatic
Braking
Comparable Vehicles
