2023 Toyota Prius and Prius Prime

The 2023 Toyota Prius returns with an all-new sleek design. This model year features new distinctive slim LED headlights, advanced tech inside, and familiar fuel efficiency. This sedan also features the newest generation Prius: the plug-in hybrid Prius Prime.

Available Trims

Prius Trims:

LE – Starting MSRP at $27,450
XLE – Starting MSRP at $30,895
Limited – Starting MSRP at $34,465

Prius Prime Trims:

SE – Starting MSRP at $32,350
XSE – Starting MSRP at $35,600
XSE Premium – Starting MSRP at $39,170

Features

2.0L 4-Cylinder Engine with Electric Motor
150 Horsepower and 139 Lb.-Ft of Torque
Hybrid Powertrain
All-Wheel and Front Wheel Drive Models
57 City/56 Hwy EPA-Estimated Fuel Economy (Actual Miles Will Vary)
60/40 Split Fold-Down Rear Seats
Center Console with Armrest and Storage Compartment
Single Zone Climate Control with Pollen Filtration
Available Heated and Ventilated Front Seats
Available Heated Steering Wheel
Available Fixed Glass Roof

Prius Prime Features

2.0L 4-Cylinder Engine with Electric Motor
Up to 44 Miles Manufacturer Estimated All-Electric Drive Range (Actual Miles will Vary)
53 City/51 Hwy EPA-Estimated Fuel Economy (Actual Miles will Vary)
0-60 in 6.6 Seconds (Actual Time Will Vary)
Sport Seats